2012 Beyond Eureka!

Evaluating Risk:

How perception shapes our health

This conference explored how our perceptions of risk are formed and how our understanding of risk influences both everyday behavior and the decisions we make about medical treatment risks and benefits.  Strategies for effective risk communication were presented and applied to lifestyle and treatment choices.

David Ropeik

David Ropeik

Ropeik is an award winning science reporter, bloggers, Harvard lecturer, consultant, public speaker and author of How Risky Is It Really:  Why Our Fears Don’t Always Match The Facts, which explores the human system of risk perception and how it is driven as much by emotion and instinct as by reason and fact.  Ropeik provides guidance for how to make healthier choices in a risky modern world.



Brian Zikmund-Fisher

Brian Zikmund-Fisher, PhD

Zikmund-Fisher is a faculty member in both Health Behavior and Health Education and Internal Medicine at the University of Michigan.  He codirected the National Survey of Medical Decisions and studies risk perceptions in contexts as diverse as cancer treatment, genetic testing, and dioxin exposure.  He focuses on how to make risk data meaningful (especially by using visual displays) and support informed decision making.



Chisara Asomugha

Chisara N. Asomugha, MD, MSPH, FAAP

Asomugha is the Community Services Admistrator for the City of New Haven and a board certified pediatrician.  She oversees the City’s Health, Youth and Elderly Services Departments.  Previously, Asomugha was a Robert Wood Johnson Foundation Clinical Scholar at Yale University.  She is also an ordained minister and Vice President of the Asomugha Foundation, an international non-profit that promotes educational opportunities for youth in the U.S. and Africa.