Brian J. Zikmund-Fisher

Brian J. Zikmund-Fisher

Ever heard of an icon array? If Brian J. Zikmund-Fisher has his way, you’ll be using them with your healthcare provider to consider the risks and benefit of different treatment options. Icon arrays are graphic depictions that show the relationship between the number of people who are and who are not affected by a particular outcome.  Research has demonstrated that most people comprehend these visual representations more easily than numeric information. “Icon arrays,” says Zikmund-Fisher, “are simply better graphics for displaying risks.”  Click here to view iconarray.com, the free University of Michigan icon array generator.

Zikmund-Fisher was a 2012 Beyond Eureka! speaker on the topic of risk. An assistant professor of Health Behavior and Health Education and Research at the University of Michigan, his work has focused on the fact that the context of risk information is necessary for individuals to understand these risks and to make the best decision for themselves.

The entire presentation on understanding risk in health care decisions by Zikmund-Fisher is available here.